OTC - Original Taste Of The Caribbean | Spinx Media | Professional Video Production Company

Project Details:

Spinx Media

Credit

OTC

Client

Product & E-Commerce Videos

Category

OTC Beverages –Sparkling Sorrel Drink Campaign Video 1 of 3 | Concept to Completion Bringing culture, flavour, and brand identity to life This short video marks the first release in a three-part video campaign created by Spinx Media for OTC Beverages’ Sorrel Drink. The goal was clear: craft visually engaging content that authentically represents the brand while connecting with its audience. The Approach Before the cameras rolled, Spinx Media held a series of in-depth discussions with OTC Beverages to gain a deeper understanding of: Their brand identity and values Their core customer base Their marketing and business objectives This collaborative discovery phase allowed us to translate OTC’s vision into a creative direction that felt intentional, authentic, and aligned with their growth goals. From Concept to Completion Spinx Media managed the project end-to-end — from creative concept and storytelling to filming, editing, and final delivery. Every element of this video was carefully designed to highlight the bold, refreshing nature of OTC’s Sorrel Drink while maintaining a clean, modern visual style suited for digital marketing. The Result The outcome is a short, high-impact video built to capture attention, strengthen brand recognition, and set the tone for the wider campaign. As the first of three videos, it establishes a strong visual foundation while leaving room to further engage and convert audiences across future releases.

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